570hours
The average time an executor spends settling an estate, spread over about 16 months. Now imagine doing it with no list.2
For people who have already picked the funeral song
You'll be dead. Your passwords shouldn't be.
One encrypted binder for everything your people will need when you're gone: the logins, the policies, the letters, the "where did they put the…". Locked on your device, and opened only for the people you choose, only when you stop checking in.
Free for 30 days. No card needed. Dying not required.
Only 24% of Americans have a will.1 The rest will be improvising, posthumously. And even a will doesn't say which bank has the checking account, where the policy is kept, or how to get into the phone.
Death takes a day. The paperwork takes about 16 months.
What your people face when nothing is written down. You will be unavailable for comment.
1 in 7Americans
Has unclaimed property sitting with a state. About $70 billion in all. Money that is alive and well, and very lost.3
$17billion
In lost life insurance benefits matched to families by one regulators' search tool. Many never knew the policy existed. (The policy knew. It kept quiet.)4
120passwords
The personal logins the average person keeps. "Try the dog's name" covers about four.5
Your entire afterlife admin, in one binder
Six sections that cover the first calls, the money, the papers and the things only you can say.
What to do
A guided checklist: who to call first, the insurance, the bills on autopay, the pets, your wishes. The funeral playlist counts as a wish.
Logins
Phone, email and bank logins. Import them from Chrome, Edge, Firefox, Bitwarden or 1Password. Ghosts can't click "forgot password."
Papers
The will, policies, deeds and titles, scanned and kept with everything else. Coffin-shaped folder not included.
Letters
The things you'd want each of them to read, one letter per person. Last words, with time to revise.
Videos & voice
Record in your browser in 1080p, so they can see your face and hear your voice again. Finally, a eulogy you get to direct.
Your people
Choose who receives what, one entry at a time. Your spouse gets everything; each child gets their own letter; your brother-in-law gets the lawn chair.
The guided checklist
A checklist, not a blank page
Most vaults hand you an empty box and wish you luck. Toe Tag Plan asks the twelve questions your family will actually have, in plain words, and shows how far along you are. Write one a night and you're done in two weeks. Procrastinate, and you'll finish them from the other side.
- Who to call first, and what to tell them
- Insurance, banks, debts and bills on autopay
- Phones, computers and email
- Pets, the house and your wishes, funeral included
Alive? Check in. Otherwise, we start asking questions.
Your binder stays shut while you're well, and opens when you can't check in. Every step can be stopped by you.
One tap every so often says "still here"
Pick how often: every 30 days by default, anywhere from a week to six months. A one-tap link arrives by email, and signing in counts too.
Two weeks of nagging before anyone is asked
Miss a check-in and we keep reminding you for 14 days. Busy, traveling, in the hospital for a week: nothing happens yet. We're nosy, not trigger-happy.
Two of your three trusted people have to agree
Then we ask the people you named: "Have you heard from them?" Any one answer of "they're fine" stops everything and tells you. Trusted contacts never see your binder and don't need an account. Pick people who would actually notice.
One last countdown, and you can still cancel
Seven days by default, with loud notices to you the whole time. Your cancel wins, right up to the last minute. Yes, the "I'm not dead" button works.
Each person gets only what you chose
Your people open their entries with their own key. Nobody else, Toe Tag Plan included, can read them, before or after. We're a very discreet undertaker.
Security
Locked on your device before it's saved
We store your binder, but we can't open it. That's the whole design.
How we keep it privateWe can't read it
Everything is encrypted in your browser with your password and a Secret Key only you hold. We only ever receive the locked copy.
Shared one entry at a time
Every entry has its own key, unlocked only for the people you picked, and only after release.
Checked, every hour
Every file this site serves has a published fingerprint, and an outside check compares them hourly.
No trackers, no ads
No analytics scripts, ad networks or other third-party code run on any page of this site.
Built to outlast us. Somebody should.
The question everyone asks: what happens to my binder if you go out of business? Our plan doesn't need us to be around.
12 months
Notice to every owner on every channel, with time to export or move.
Time-locked
For owners who don't answer, their people receive a locked key that opens on a set date, using a public, independent network.
No servers needed
After that date, your people open what you left them with their own key and a free, published tool.
Cheaper than a casket
Try everything free for 30 days, no card needed. After that, one payment a year.
Essentials
$79/year
For one person who just wants the basics down.
Get started- You plus 2 people to receive it
- Unlimited written entries
- 1 GB of files and 10 minutes of video
- Email check-ins and reminders
- Up to 3 trusted contacts, free
Family Best for families
$179/year
For a household with kids, parents or a business.
Get started- You plus 5 people to receive it
- Unlimited written entries
- 25 GB of files and 2 hours of video
- Phone-call reminders (coming soon)
- Up to 3 trusted contacts, free
Frequently asked questions
What is Toe Tag Plan?
An encrypted binder for everything your family would need if something happened to you: what to do first, accounts and passwords, papers, letters and videos. It stays locked while you check in, and opens for the people you chose when you can't. Think of it as a very organized ghost.
Can you read what I store?
No. Your entries are encrypted in your browser before they're sent, with keys made from your password and your Secret Key. We store only the locked copy and never have what it takes to open it.
What if it opens while I'm still alive?
It's built so it can't open while you're well: two weeks of reminders, then two of your three trusted contacts have to agree, then a final countdown you can cancel. Any single "they're fine" from a contact stops it. Awkward for everyone, so we made it hard.
What if I forget my password?
Use the Recovery Key from the Emergency Kit you print when you sign up. Because we can't read your binder, we can't reset it for you: if you lose your password and both keys, it can't be opened. Keep the kit with your important papers.
How will my family know to look?
You invite them ahead of time. Each person creates their own account and confirms a short code with you, so they're ready before anything happens. They see nothing until release.
Does this replace a will?
No. Toe Tag Plan keeps the practical things a will doesn't cover. You still need a will, and a lawyer for legal advice. We're not a law firm, and we're not your undertaker either.
Is this a joke?
The writing is. The locks aren't. See how we keep it private, and the honest limits too.